For local SEO
Local SEO rank tracking that answers the diagnostic question
You already know the map pack moves with the searcher. We give you that movement as data: one keyword, dozens of checkpoints, the competitors at each one, and a record you can hold a change accountable against.
What we are and what we are not
We are a map rank tracker. Not an all-in-one suite, not a citation builder, not a review platform. One job: measure where a business appears in Google's map results across an area, keep the record, and make the change legible.
That narrowness is the point. Everything in the product is in service of a grid you can trust, and there is nothing in it you are paying for and not using.
Four questions a grid answers well
These are the reasons practitioners open the tool, in roughly the order they come up.
How far does proximity carry this business?
Scan the head term and read the edge of the green. That boundary is the honest radius of the profile as it stands today, and it is the number to quote when a client asks why the next town over never calls.
Who is actually beating us out there?
Every checkpoint keeps the businesses Google returned at that spot. The competitor list two miles north is frequently a different set of names than the one at the pin, and that difference is where a content or citation plan comes from.
Did the change work?
Scan before you touch anything, make the change, scan again in a few weeks. Category edits, a new primary service, a review push and a fresh set of photos all show up as movement on the map or as nothing at all, which is also an answer.
Which term is worth the effort?
Run the same grid on two candidate keywords. One will usually be a wall of red the client has no realistic route into, and the other a ragged edge worth pushing. That is a strategy decision made from the map instead of from search volume alone.
Proximity, drawn
One keyword at 81 checkpoints across 6 miles. The centre is the business; the ring where amber turns red is where its profile stops carrying it.
A blended position for this business would read as mid-table and would tell you nothing. The map says something specific instead: strong for a mile or so, competitive for two miles beyond that, and absent across most of the outer edge.
That sentence is a plan. It tells you whether the work is a proximity problem you cannot fix, a relevance problem you can, or a service-area definition that was wrong to begin with.
Where we would push back
A rank tracker that only argues in its own favour is not much use to someone who has to defend the numbers.
A grid measures visibility, not demand
Green at a checkpoint means you appear there. It does not mean anyone there is searching. Pair the map with whatever demand data you already trust rather than reading rank as revenue.
Results are personalised beyond location
We measure the location variable because it is the one that dominates map results and the one you can reason about. Signed-in history and device signals are neither measurable nor stable, and a tool claiming to control for them is guessing.
The centre matters as much as the size
For a service-area business the pin is often an accountant's office. Move the scan centre to where the customers are, and we will tell you if you have parked checkpoints in the middle of a lake.
A scan is one keyword at many points
Worth stating plainly, because it is the unit everything else is priced and reported in. One keyword, checked at every point of the grid. The standard grid is 49 checkpoints, and a term you want to follow over time is a term you re-run on the same grid so the two runs are comparable.
Change the grid between runs and the comparison is between two different questions. We keep the geometry on the business for exactly that reason.
Common questions
Is grid rank tracking better than a single-position rank tracker?
For map results, yes, because a single position is a measurement taken at one arbitrary point and Google's map results change with the searcher's location. For classic organic blue links the case is much weaker, and we do not pretend to be that tool.
How wide should I scan a service-area business?
Match the grid to the service area rather than to the address. At 5 mile spacing a 9 by 9 covers 40 miles across, which suits a trade driving an hour to a job. A storefront wants the opposite: a tight grid at half-mile spacing where the interesting boundary is a few blocks out.
Can I see the competitors at a specific point?
Yes. Click any checkpoint on a finished scan and you get the businesses Google returned there, in order.
How long after a change should I re-scan?
Two to four weeks for most profile edits. Sooner than that and you are usually measuring normal churn rather than your own work.
Do I need access to the client's Google Business Profile?
No. We look businesses up the way a searcher does, so you can scan an audit target during the pitch, before anyone has granted you anything.
Scan the term you argue about most
Pick the keyword a client keeps asking about and put a real map behind the next answer.