Geo grid rank tracker
Geo grid rank tracking, from 9 checkpoints to 441
We scan a square of points centred on the business, check your keyword at every one, and colour the result. You choose how many checkpoints. They stay close together, and a larger count covers more ground.
How we build a grid
A grid is two choices: how many checkpoints, and the radius they cover around the business. The gap between points follows from the pair — a 7 by 7 across a 3-mile radius puts its points 1 mile apart, and the same 49 checkpoints across 20 miles sit about 6½ miles apart. The area a scan covers is the gaps between the points, not the points themselves, so a 7 by 7 has six gaps across, not seven. We do that arithmetic everywhere it appears, because getting the gap count wrong overstates every area a tool quotes by one full step.
The centre point sits on the business. From there the grid runs outward symmetrically, which is why every size we offer is odd. You can also drag the centre off the pin when the business is not where the customers are, and we will warn you if you park checkpoints in the middle of a lake.
Every checkpoint count, and what it costs
The radius is a separate choice, from half a mile to 20 miles, and it never changes the price. The middle column shows how close the checkpoints sit at a 3-mile radius, the one we recommend. The cost column is in credits: one credit per checkpoint.
| Grid | Checkpoints | Spacing at a 3-mile radius | Costs |
|---|---|---|---|
| 3 × 3 | 9 | 3 miles | 9 credits |
| 5 × 5 | 25 | 1½ miles | 25 credits |
| 7 × 7 | 49 | 1 mile | 49 credits |
| 9 × 9 | 81 | about 4,000 feet | 81 credits |
| 11 × 11 | 121 | about 3,200 feet | 121 credits |
| 13 × 13 | 169 | ½ mile | 169 credits |
| 15 × 15 | 225 | about 2,300 feet | 225 credits |
| 17 × 17 | 289 | about 2,000 feet | 289 credits |
| 19 × 19 | 361 | about 1,800 feet | 361 credits |
| 21 × 21 | 441 | about 1,600 feet | 441 credits |
Reading the colours
Four bands, and they mean the same thing on every screen in the product and on every report you send.
Green is the map pack
Positions one to three. This is the block of results a searcher sees without tapping anything, and it is the only band that reliably produces calls.
Amber is visible on expansion
Four to ten. You are in the list, but the searcher has to ask for more results to find you. Treat amber as the edge of your real coverage, not as a win.
Red is not competing
Eleventh and worse. You exist in the index at that point and nothing else is true.
Grey is absent
We did not find you in the results at all there. That is a different statement from ranking badly, so it gets its own colour instead of an extreme of the scale.
Why we cap the bands at four
A finer scale is tempting, and we ran one for a while. It broke the moment the same rank came out a different colour on two screens: a tenth place read as amber on one view and red on another, one click apart. A scale that contradicts itself is worse than a coarser scale that does not, because the finer one is not telling the truth in both places.
So there are four bands, they are the same everywhere, and the exact position is always one hover away on the cell itself.
Common questions
What is a geo grid rank tracker?
It checks one search term at many geographic points around a business instead of at a single location, then colours each point by the position found there. The output is a map of your visibility rather than a number, which matters because Google's map results are calculated partly from where the searcher is standing.
How big can a grid be?
Up to 21 by 21, which is 441 checkpoints, reaching anywhere from half a mile to 20 miles out from the business (40 miles across). How many checkpoints and how far out are two separate choices, and only the count changes the price. Your plan sets the ceiling on the count: Solo goes to 9 by 9, Agency to 11 by 11, and Pro, Scale and Unlimited to the full 21 by 21.
Why are grids always an odd number across?
The grid is centred on the business, and an even number has no centre cell. An odd N puts a checkpoint exactly on the pin, which is the one point where you should be strongest and therefore the one worth measuring precisely.
Should I use a wide grid or a dense one?
One control: how many checkpoints. The points stay about a block apart either way, so a larger count is a wider full grid rather than the same pins pulled apart, and it costs more in proportion to the checkpoints it adds.
How does a bigger grid affect the cost?
A credit is a checkpoint, so cost is the square of the grid size. A 21 by 21 costs 9 times what a 7 by 7 does, and the confirmation shows you that number before you spend it rather than after.
Draw your first grid
Pick a business, pick a term, and see the shape of its visibility instead of a single number.