Local rank tracking
Local rank tracking that keeps its own history
A scan is a photograph. Tracking is the album. We keep every run of every keyword, work out what moved since last time, and let a schedule take the job off your calendar entirely.
The problem with tracking local rankings by hand
Most local rank tracking is a spreadsheet somebody swore they would keep up. It survives two months. By the time a client asks whether the work is landing, the honest answer is a screenshot from March and a search you just ran on your own phone, from your own office, which is the one location on earth whose results do not matter.
We keep the record instead. Each scan is stored whole, every checkpoint of it, so a question you did not think to ask in March is still answerable in August.
Eight months, in one line
The history table draws each scan as a thumbnail of its own grid, so a trend is something you see rather than something you compute.
Scan 1
Scan 2
Scan 3
Scan 4
Scan 5
Example thumbnails. Red to green as coverage widens, which is the column an agency scrolls before a renewal call.
What tracking gives you that a one-off scan does not
Everything here is per business and per keyword, and none of it needs anyone to remember to press a button.
One row per scan
Every run of a keyword lands in the business's history with its date, its best position, how many points sat in the top three, and a thumbnail of the whole grid. You read the column for a shape that got greener.
Movement, not just position
Each row carries the change against the run before it. Up, down or flat, on the same keyword only, so the number is never movement invented by comparing two different terms.
Scans that run themselves
Set a cadence on a business and we run it without anyone opening the app. The card tells you what the schedule costs per month before you switch it on, because a recurring spend that surprises you is a schedule nobody sets twice.
Folders when you need them
Group businesses into projects once a flat list stops being navigable. Optional, and businesses without one stay perfectly usable in an ungrouped list rather than being nagged at.
Schedules, and what they cost
Per business, per month, at the standard 7 by 7 grid.
| Cadence | Scans a month | What it suits |
|---|---|---|
| Off | 0 | Run scans by hand, when you have a reason to. |
| Weekly | 5 | A campaign in motion, where you want to catch a change in days. |
| Every two weeks | 3 | A middle setting for a client who reports twice a month. |
| Monthly | 1 | Steady retainer work. The cadence most clients are billed on anyway. |
What a tracked keyword looks like after a few months
The same term, the same grid, the same business. Only the date changed.
Common questions
How often should I re-scan a keyword?
Monthly is the honest cadence for most local work: map results move slowly, and a weekly scan mostly measures noise. Go weekly when something is actively changing, such as the weeks after a category change, a review push or a new location opening.
Do scheduled scans run every keyword on a business?
No, a schedule runs the business's first keyword and no others. A business with ten terms on a weekly cadence would otherwise spend ten grids of credits every week without anyone choosing that, so the schedule is deliberately narrow and says so on the card.
What does a recurring scan cost?
The same as running it by hand. A 7 by 7 is one scan, so weekly works out at about 4.3 scans a month per business, and a wider grid multiplies that by its own cost.
Can I compare a scan from today against one from six months ago?
Yes. Comparisons are not limited to consecutive runs, and every comparison is a URL, so the one you built is the one your colleague opens.
Is there a limit on how many businesses I can track?
Not in practice. Plans meter scans and grid width, not rows in the list, so the number of businesses you follow is a question about your time rather than your bill.
Start the record today, read it in six months
The first scan is the one you will wish you had run earlier. It takes about a minute and it does not cost you anything.